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Please help make sure Santa visits every child in Hackney this winter

Winter Toy and Food Appeal 2018

We’re collecting new toys and food for Hackney’s poorest families this winter.

For the fifth year running StokeyParents and the Local Buyers Club have teamed up with the Ivy Street Family Centre to distribute the toys via an incredible network and with Location Location estate agency on Church Street as a place to donate.

More than 1,800 children in Hackney live in temporary accommodation. An estimated 42% of local children live in poverty.


By working directly with teachers, social workers and support workers and a network of schools, refuges, hostels, children’s centres and hospitals we’re able to ensure the toys we collect go to East London’s poorest children.  This year every Headteacher in Hackney will have the opportunity to nominate children who may be eligible for a gift.

Last year we collected for more than 4,000 children. Every child in hostel or temporary accommodation received a gift. This year it's a depressing fact that more are in desperate need.  The conditions some members of our community are enduring are truly terrible: families of four in a one-room flat, damp, not enough food and often miles from their children's schools.

Please donate your gift and non-perishable food by December 17th. 

If your company or school would like to support the appeal please get in touch (news@stokeyparents.com

Read more about poverty in Hackney and our Toy Appeal here

How to give

Order online


Please donate via the Amazon wishlist  www.toyappealwishlist.com

Or order at any online shop and have your toys delivered to: Location Location Estate Agency, 18 Stoke Newington Church Street, Hackney, N16 0LU


Donate in person during office hours at

Location Location estate agency, 18 Stoke Newington Church Street (opposite William Patten School)

Sandbrook Playgroup: 85 Sandbrook Road, Stoke Newington

Jane Edwards (hair salon, Kynaston Road)

Askew Eyewear (corner of Albion Road and Stoke Newington Church St)

Our Wish List

The Ivy Street Family Centre, which distributes the toys, has spoken to social workers and other key staff to get an idea of the ages and interests of the children we're collecting for.

Their Amazon Wish List is the best indication of what to buy and of course we'd love you to shop local instead if you'd like. But the key things to know are we are only collecting new toys and gifts - we aren't collecting clothes or second hand toys. www.toyappealwishlist.com

Here's a little inspiration:


Babies: rattles, chunky colourful toys, shape sorters, wooden or soft toys, board books, mobiles


Pre-schoolers: crayons, pens, paper, crafty toys, books, dolls, vehicles, musical instruments, dressing up/role play


School-aged children: vehicles, footballs, craft kits, sports equipment, books, board games, puzzles, stationary, fashion accessories


We’re also collecting the following for Hackney Food Bank:

Mince pies, Christmas pudding, chocolates and biscuits, savoury snacks and crackers, jam, chutney, pickle, tinned ham, UHT milk, pasta sauces, tinned fruit and vegetables, porridge, instant coffee/hot chocolate and Christmas crackers.

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